Guides written for pros
Playbooks on pricing, software, suppliers, regulations and getting more work, written for independent coffee shop owners.
Choosing espresso equipment that survives your actual barToolsHow to match an espresso machine and grinder to your real ticket volume, staffing, and budget instead of buying on brand reputation alone.Pricing drinks so pour cost stops eating your marginBusinessHow to price lattes and drip coffee against real pour cost and labor, not the shop across the street, so every cup actually contributes to profit.Marketing a coffee shop by building real neighborhood tiesMarketingPractical, low-budget marketing moves for an independent coffee shop, from community partnerships to social content that doesn't feel like advertising.Sourcing beans and choosing a roaster relationship that lastsBusinessHow to evaluate wholesale coffee roasters on more than sample cupping, and what to expect from the relationship once you sign a wholesale account.Hiring and training baristas who can actually run your barHiringA practical approach to hiring baristas for skill and reliability, then training them fast enough to hold their own during a real morning rush.Picking a POS and loyalty setup that fits a coffee shop lineSoftwareWhat to prioritize in point of sale and loyalty software for a coffee shop, from queue speed to repeat visit tracking, before signing a contract.